Thursday, November 3, 2011

Virtual Tradeshows on the Rise

AMD Virtual Tradeshow. Image property of Download Squad
Tradeshows are expensive. They also can be a logistical nightmare to host and/or attend.

Wouldn't it be great if you could pull one off for say... $50,000 to $100,000 cheaper?

And what if you didn't have to wait in line at airport security? What if you never had to stand on your feet all day? What if you didn't have to jump through all the hoops for power, shipping, setup, and more?

What if you never had to smile until your lips cracked, feign laughter, buy another round of shots, and lose your wallet? Heck, what if you never even had to leave your house?

PRWeb eports that virtual tradeshows can save you all this trouble and more.

The article notes that some basic attributes to look for in virtual tradeshows include the audience size and characteristics, type and frequency of outreach to attendees, event duration, pricing, and services provided. But are virtual tradeshows effective? Much of the article is based on the findings of a white paper written by GreenExpo365.  You can download this white paper for free, and if you plan on doing any tradeshow business this year I suggest you do.

One interesting tidbit pulled from this paper -- "64% of marketers cite the ability to reach a larger audience for less money as the top reason for participating in virtual events."

Read the full article from PRWeb HERE 

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